Discover Your Real Growth Bottleneck in 3 Minutes

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📝 Submit Your Scorecard

After completing the assessment below, submit your results here to receive personalized recommendations and next steps.

Click the "GTM Clarity Scorecard Form" tab to submit your scores.

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Instructions

This isn't another "activity tracker." This scorecard diagnoses where your GTM motion is actually broken.

Most revenue problems fall into three categories:

1. VISIBILITY - You can't see what's really happening
2. TRUST - Prospects don't believe you're the right choice
3. CONVERSION - You're not turning interest into decisions

Answer each question honestly. There are no "right" answers - only clarity.

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Scoring Guide:

• Never (0 points) - This never happens or doesn't apply
• Rarely (1 point) - This happens less than 25% of the time
• Sometimes (2 points) - This happens about half the time
• Often (3 points) - This happens most of the time
• Always (4 points) - This consistently happens </aside>

SECTION A: VISIBILITY

Can you see what's really happening in your GTM motion?

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A1. Pipeline Predictability

You can look at your pipeline and accurately predict what will close this month.

☐ Never (0) ☐ Rarely (1) ☐ Sometimes (2) ☐ Often (3) ☐ Always (4)

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A2. Activity vs. Outcome Correlation

You know which activities directly correlate to closed deals (not just meetings booked).

☐ Never (0) ☐ Rarely (1) ☐ Sometimes (2) ☐ Often (3) ☐ Always (4)

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A3. Loss Analysis

When deals are lost, you know the specific reason (not "went with competitor").

☐ Never (0) ☐ Rarely (1) ☐ Sometimes (2) ☐ Often (3) ☐ Always (4)

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A4. Stage Definition

Each pipeline stage has clear, objective criteria (not just time-based).

☐ Never (0) ☐ Rarely (1) ☐ Sometimes (2) ☐ Often (3) ☐ Always (4)

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A5. Leading Indicators

You track metrics that predict revenue 30-60 days out (not just lagging indicators).

☐ Never (0) ☐ Rarely (1) ☐ Sometimes (2) ☐ Often (3) ☐ Always (4)

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A6. Data Accuracy

Your CRM data is clean and reliable enough to make decisions from.

☐ Never (0) ☐ Rarely (1) ☐ Sometimes (2) ☐ Often (3) ☐ Always (4)

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SECTION A TOTAL: ___/24

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SECTION B: TRUST